Our story
People who make things should be making them.
The proposals, timesheets and chasing that fill a studio’s week are the part nobody trained for. That is what we take.
/01
The Sunday proposal
Overview started in an agency, not a lab. Two of us ran a 30-person studio and spent most Sundays writing proposals from last year’s PDF, guessing at the fee, and hoping the scope would hold. Monday was timesheets. Friday was chasing the invoice for work approved in a chat message nobody could find. The work we won was good. The work around it was eating the business. We wanted to fix that first, for ourselves.
/02
Someone to do the chasing
The best studios we knew had one person who held it all together: the producer who knew what was scoped, what was approved, who had been paid and what was due Thursday. Most studios cannot afford that person, and the ones who can lose them to burnout. So we built the product to do that job. It reads the brief, drafts the scope, checks the deliverable, files the email and keeps the numbers straight.
/03
Software that stopped improving
Most studio software was built for a different decade. Timesheets in one tool, proposals in another, approvals in email, the forecast in a spreadsheet only the finance lead understands. Each one is fine alone. Together they mean the same information is typed four times and is wrong in at least one place. The vendors have had twenty years to fix this and have chosen not to.
/04
Priced for a studio budget
We build for a two-person consultancy and a 200-person agency with the same product, and we price it so that both make sense. No per-project fees, no charge for the client to log in, no penalty for growing. If you leave, you take everything with you in a format another tool can read. We would rather earn the renewal each year than make leaving painful, and that choice shapes how we build as much as how we bill.